EK LIVING

At EK Living, you – the local entrepreneur – are at the heart of everything we do. You are the Local Hero! Want to become a Local Hero in your region?

Passion for the Local Hero

Empowering Local Entrepreneurs

At EK Living, we go beyond product collections. We offer a full-service package with market insights, tailored marketing strategies, and practical tools.

By highlighting your unique identity and positioning, we help you stand out and thrive – even against larger competitors.

benefits

Shared vision and collaboration strengthened our name

For 85 years, we combine craftsmanship and innovation. Our partnership with EK Living and the Home Style Collective strengthens our brand, attracts new customers, and keeps us connected locally.

THEO EN NIELS DARIS
WOONSTUDIO DARIS

Why you should join EK Living!

Added Value through Collaboration

For Retailers

As a retailer at EK, you benefit from enhanced purchasing conditions, enabling more favorable price negotiations. Centralized billing reduces your administrative workload, while marketing support and access to relevant insights keep you informed and efficient.

For Suppliers

As a supplier within the EK network, you profit from increased sales volume through access to a larger network of retailers. Long-term contracts provide market stability, while efficient distribution and centralized billing reduce operational costs.

For Service Providers

As a service provider, partnering with EK means gaining access to a broad network of mid-sized, independent retailers. Our range of services supports retailers in procurement, marketing, logistics, and more, allowing them to focus on their customers.

Our private Labels and Collectives

Figure our more about oue private labels and Collectives and how they increase your sales.

EK Living: Our Branches
Bedroom & Sleeping
EK Living offers six different sleep concepts: Altijd Goed Slapen, Slaapkenner (NOX, A-Sleep and OptiSleep), and Linolux. As an entrepreneur, you benefit from purchasing advantages on these concepts, which include a range of high-quality products such as box springs, beds, bedding, mattresses, and wardrobes.
Runners World
Ambiance & Styles offers a refined shopping experience focused on tableware, kitchenware, and home décor. Positioned in the mid-to-high-end market, the brand partners with top names to deliver stylish, multi-brand collections. With a strong emphasis on enjoyment, sharing, and conviviality, the stores attract a mostly female clientele through engaging events and interactive workshops. Store formats range from 250–400 m², with no entry fees or royalties, and strong sales performance.

Ambiance et Styles for Consumers
Explore Ambiance et Styles from endconsumer perspective.
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Furniture
Within the Furniture category, collaboration is possible on multiple levels. You decide which form best suits you and your store. Our priority is to take as much work and responsibility off your hands as possible, so you can focus on what matters most - your customers.

1. Honck
2. Studio Relax
3. Topform

küchenplus – The Specialist Concept for Kitchen Retailers
küchenplus is our specialist retail concept for kitchen experts and electrical retailers with an integrated kitchen studio who want to elevate their presence both in-store and online. With küchenplus, you benefit from a comprehensive range of support to help you showcase your kitchen solutions, services, and unique strengths where your customers are looking. To ensure your business stands out, we’ve developed a marketing concept that focuses on what makes you unique – your individuality as an entrepreneur. With küchenplus, your store doesn’t just blend in – it makes a lasting impression.
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Home Style Collective
You are the specialist when it comes to comfortable seating. By expanding your assortment with the Studio Relax collection, even more people will recognize your expertise.
More Than Wholesale– The Industry’s Central Platform
We see ourselves not only as a traditional wholesaler, but as a strategic partner for department stores, specialty retailers, and online pure players. Our goal: to ensure a sustainable and profitable trading business for all stakeholders.
Tailored Retail Solutions at the Point of Sale Our space concepts create inspiring shopping experiences and increase retail productivity. Whether modular shop-in-shop systems or customized POS designs – we deliver solutions that make a difference.
 

EK Living: Our Services

Your account manager is here to support you with all your questions related to business operations, finance, and store performance.

  • Financial benchmark:
    We use a financial benchmark to compare performance across similar businesses
  • Customer origin analysis:
    A customer origin analysis helps identify key geographic areas driving foot traffic.
  • Store Performance Analysis:
    We conducted a store performance analysis to evaluate sales and customer engagement.
  • Market Survey:
    The market scan provides an overview of current trends and competitors
  • Entrepreneurs’ Days:
    The Entrepreneurship Days event offers workshops and networking opportunities.
  • Regional Evenings:
    We organize Regional

Evenings to connect community members and discuss local topics

Entrepreneurs who partner with EK Living fall into one or more of the following categories: Bedroom, Furniture, and/or Home Style Collective.

  • Sleeping
  • Furniture
  • Home Style Collective

As a Local Hero, we can develop and manage your website. When you join EK Living, you have the option to have your website developed and managed by us. EK Living’s communication platform, SPA (Single Point of Access), keeps you connected and informed.

  • Website:
    By joining EK Living, you gain the opportunity to have your website professionally developed and maintained by our team.
  • SPA, or Single Point of Access, is EK Living’s communication platform: Through this platform, we share general news updates, information about our concepts, event calendars, trade fairs, and meetings – ensuring our members stay fully up to date.

As a Local Hero, we support you by taking care of your marketing communications – both online and offline. The Local Hero strategy includes a targeted marketing plan designed to boost your business’s visibility within your local area.

  • EK marketingtool:
    The EK Marketing Tool has been specifically designed for our entrepreneurs with a marketing package. Within this convenient tool, you’ll find a range of valuable elements.
  • Online marketing:
    Online marketing includes advertising on Facebook and Instagram, as well as Google Ads.
  • Offline marketing:
    Our extensive network of print suppliers and high-volume printing allows you, as an entrepreneur, to benefit from favorable pricing agreements and economies of scale.
  • Photography:
    For every collection we develop, we photograph all newly launched products.

There’s a lot involved in being self-employed. We offer you tailored service, just like you do for your own clients. This way, we help you stay fully focused on your passion: entrepreneurship – but with minimal stress.

News from EK Living

Read more about our EK Living retailers and their latest news. 

News from EK Living

Read more about our EK Living retailers and their latest news.

Hunter Douglas and EK Living introduce Home Collection sun protection to entrepreneurs

Von Melina

Amersfoort/Rotterdam, 17th of October 2025 During a festive launch on the SS Rotterdam, Hunter Douglas and EK Living presented their new Home Collection of window coverings to entrepreneurs in the home furnishings industry.Hunter Douglas, the global leader in window coverings and sun control solutions, developed this exclusive collection in collaboration with EK Living to provide…

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EK Living selects Hunter Douglas as exclusive supplier for private label window coverings

Von Ramoeller

After an intensive pitch process, EK Living has selected Hunter Douglas as the exclusive supplier for its private label window coverings.The decision was made by an entrepreneurial committee consisting of industry professionals, who conducted a thorough and practical evaluation of the suppliers based on factors such as product range, marketing, technology, sustainability, and terms. Thanks…

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EK Living Local Hero Day 2024

Von Ramoeller

This past Monday, the annual Entrepreneurs’ Day took place. From late morning onward, entrepreneurs were welcomed to the event. After a plenary opening by EK Living director Peter Seemann, attendees split into smaller groups. Some participated in the workshop “Profitability and Succession”, while others engaged in one-on-one conversations with account managers, product managers, or the…

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